Our Story Began in
Imabari, Japan
The​ ​city,​ ​nestled​ ​within​ ​the​ ​inland​ ​islands​ ​of​ ​the​ ​Ehime​ ​Prefecture,​ ​is​ ​known​ ​as​ ​the​ ​towel​ ​making capital​ ​of​ ​the​ ​world.​
At​ ​the​ ​world`s​ ​towel​ ​making​ ​capital​ ​we​ ​watched​ ​spinning,​ ​weaving,​ ​precision at​ ​levels​ ​of​ ​quality​ ​that​ ​challenged​ ​us​ ​to​ ​create​ ​something​ ​truly​ ​special​ ​for​ ​the​ ​folks​ ​at​ ​home.
Craftsmanship and Technology in Harmony. We​ ​wanted​ ​to​ ​put​ ​a​ ​​modern​,​ ​​hygienic​ ​​spin​ ​on​ ​a​ ​well-known​ ​product:​ ​the​ ​towel.​ ​The​ ​simple notion​ ​sparked​ ​a​ ​complex​ ​idea​ ​-​ ​what​ ​if​ ​we​ ​engineered​ ​home​ ​products​ ​that​ ​could​ ​detect​ ​and prevent​ ​bacteria?​ ​
The​ ​potential​ ​for​ ​the​ ​technology​ ​would​ ​be​ ​endless,​ ​towels​ ​just​ ​being​ ​the​ ​start. After​ ​countless​ ​iterations,​ ​cups​ ​of​ ​coffee,​ ​meetings​ ​with​ ​factories,​ ​scientists,​ ​and​ ​engineers, Mizu​ ​​has​ ​finally​ ​come​ ​alive.​ ​We​ ​can`t​ ​wait​ ​for​ ​you​ ​to​ ​experience​ ​it.
.jpg)
.jpg)
.jpg)
.jpg)
